Case Study: Palm Beach Outlets

It's about creative thinking: Palm Beach Outlets has become an unparalleled retail destination.

Overview: 

Palm Beach County is one of the nation's wealthiest counties, with a tourist market of 7.9 million visitors annually, many of whom make shopping a key part of their itinerary. While the 1 million square foot Palm Beach Mall had been very successful when it was opened by De Bartolo in 1967, it had fallen into decline with the openings and expansions at The Gardens Mall in Palm Beach Gardens and the Mall at Wellington Green, and was no longer able to capture this potential.  New England Development saw the site's attributes--a great market, excellent access at the intersection of Interstate 95 and Palm Beach Lakes Boulevard, and clear visibility from Interstate 95. NED also saw opportunity: the closest outlet center was over 55 miles away with sufficient spacing from outlet retailers, wholesale accounts, and full priced store locations.

Challenge: 

Realizing the possibilities that this new outlet center promised entailed first purchasing the property from multiple owners, and after partnering with Eastern Real Estate and Lubert-Adler, New England Development acquired and assembled three separate parcels. The 80 acre site then required numerous iterations of site plans and merchandising plans, 1400 permits from the City of West Palm Beach, and negotiations with onsite retailers, including a still-operating JCPenney department store. Critical to all these decisions was the need to assess whether any of the existing structures would be incorporated into the new project. 

Solutions & outcomes: 

Palm Beach Outlets features over 100 stores including brand favorites Saks Fifth Avenue OFF 5TH, Ann Taylor Factory Store, Banana Republic Factory Store, Brooks Brothers Factory Store, Calvin Klein, Cole Haan, Guess Factory, J.Crew | crewcuts Factory, Nautica, Nike Factory Store, Polo Ralph Lauren Factory Store, Talbots, Tommy Hilfiger, True Religion, Under Armour and Vera Bradley. Ideally located off Interstate 95 on Palm Beach Lakes Boulevard in West Palm Beach, It is one of the region’s most visited shopping destinations. The center serves the unmet shopping needs of millions of residents and the 7.9 million annual visitors to Palm Beach County.

The property is an unparalleled retail destination. Palm Beach Outlets is adjacent to Marketplace at the Outlets, the region’s number one power center development with approximately 20 of the nation’s most popular brands, including Bed Bath & Beyond, DSW Shoe Warehouse, HomeGoods, Nordstrom Rack, Old Navy, PetSmart, Pier 1 Imports, T.J. Maxx, Ulta, and Whole Foods Market.

Figures

Project Type: 
Year: 
2014
Size: 
80 acres
Address: 
1801 Palm Beach Lakes Boulevard
West Palm Beach, FL 33401
United States
Palm Beach County