JUNE 7, 2017 | BY AL URBANSKI
In reaction to changes that have transpired in the adjoining East Cambridge and Kendall Square neighborhoods since it debuted in 1990, CambridgeSide Galleria outside of Boston is undergoing a $30 million makeover.
Owner New England Development calls it a “repositioning” that will see the “Galleria” tag dropped from the title of the center, one of the first regional enclosed malls erected in an urban setting. It is the centerpiece of a 1.2-million-sq.-ft. mixed-use project that includes office space and a hotel.
Besides creating new brand dress that will feature an updated logo and color palette, New England Development will institute a community outreach strategy focusing on events presented by local tech companies, fashion editors, and health and fitness providers.
“CambridgeSide is being boldly reimagined with the needs of the innovator and inquisitive student next door, the trendsetting Bostonian, and the active traveler clearly in mind,” said the company’s VP of Property Marketing Jennifer Rotigliano in a press release.
A re-imagined interior will feature more transparent railings for open sight lines and green lighting options expected to yield energy savings of 30%-40%. Public seating areas will be warmed by rich woods, sofas, and chairs.
CambridgeSide draws some 7 million visitors a year, according to New England Development. Its 100-plus retailers include H&M, Armani Exchange, Macy’s, Sephora, Banana Republic, World of Beer, and P.F Chang’s.
All stores remain open during the renovation, which is expected to be completed in the fall.
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