CAMBRIDGE, MASSACHUSETTS (November 2017) – British lifestyle brand Superdry (www.superdry.com) continues its global expansion with the opening of a brand new store at the newly renovated CambridgeSide. The CambridgeSide Superdry features the all Superdry’s new product categories, including Superdry Sport, along with well-loved favorites.
Reflecting the decor of the International Flagship on Regent Street, London, the CambridgeSide store features concrete and distressed timber flooring in keeping with the brand’s urban DNA. Bay glass windows showcase the latest Superdry products, alongside epic Superdry signage. Customers enter through a vintage style doorway underneath a signature industrial Mason jar chandelier, synonymous with the brand’s identity.
“CambridgeSide is delighted to welcome Superdry™,” explains CambridgeSide Senior Marketing Director Melissa LaVita, “The new CambridgeSide is the perfect showcase for this internationally well-known retailer, and we know our shoppers have been excitedly awaiting the opening,” she continued.
CambridgeSide’s dynamic mix of shops and restaurants features Apple, J.Crew, Club Monaco, A|X Armani Exchange, Abercrombie & Fitch, Banana Republic, Macy’s, H&M, Express, Forever 21, Sephora, The Cheesecake Factory, Massachusetts’ first World of Beer, and more.
Fusing iconic vintage Americana and high-impact Japanese graphic imagery with a British twist, Superdry is a global lifestyle brand designed for attitude not age. Our products, like our customers are not one-dimensional. Each piece allows you to wear it in your own way and tell your own story. Authentic vintage washes, high-quality fabrics and iconic hand drawn graphics combine to create future classics that make you look and feel amazing.
The reimagined CambridgeSide is a place to shop, dine, indulge and relax. CambridgeSide features one great waterfront location with over 100 shops and restaurants in Cambridge, MA, just steps from downtown Boston. CambridgeSide’s mix of retailers includes Apple, H&M, A|X Armani Exchange, Club Monaco, Banana Republic, J.Crew, Sephora, Macy’s, Best Buy, T.J. Maxx, Superdry opening soon and more. The diverse mix of restaurants boasts Massachusetts’ first World of Beer, The Cheesecake Factory and P.F. Chang’s, among others. CambridgeSide has been named as #1 in Boston’s Best Malls and Shopping Centers, USA Today 10 Best. CambridgeSide is handicapped and MBTA accessible (Green Line T to Lechmere Station or Red Line T to Kendall Square to the free CambridgeSide Shuttle Bus), and offers attached, covered parking. Regular hours are Monday - Saturday 10 a.m. – 9 p.m., Sunday 12 p.m. – 7 p.m. with extended shopping hours during the holiday season. For directions and information, call 617-621-8666 or visit CambridgeSide.com. CambridgeSide is a New England Development shopping destination.