Expanded vineyard vines Store on Nantucket now located along Straight Wharf

New retail store features larger footprint, more central location

NANTUCKET, MASSACHUSETTS (June 2017) – vineyard vines by Murray’s of Nantucket is now open in their new location at 2 Straight Wharf, Nantucket. The new store is centrally located in downtown Nantucket and boasts a significantly larger retail space than their previous location on-island. The preppy themed retailer offers island-inspired apparel for the whole family representing an “every day should feel this good” lifestyle.

The new store’s visuals will incorporate signature vineyard vines elements such as lobster pots, glass buoys, oars, life rings and an overall nautical aesthetic. The focal point of the store will be the transom and aft portion of a Jarrett Bay Boat, which was designed exclusively for vineyard vines to be used as a check-out counter. The new store will have exclusive Nantucket products such as t-shirts, Shep shirts, hats and iPhone cases among other custom items. 

“NIR Retail is pleased to announce the opening of the new vineyard vines store located at 2 Straight Wharf on Nantucket. The new location is in the heart of the bustling downtown area and showcases an impressive expansion in size with many exciting customized features within the store. Shoppers will delight in the vineyard vines’ experience on Nantucket and will find just the right ‘preppy’ touch for men, women and children,” explains NIR Retail Marketing Manager Rebekah Macchia.


vineyard vines®
vineyard vines® a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over one hundred freestanding stores. For more information, visit www.vineyardvines.com.


NIR Retail
NIR Retail, a New England Development company, leases 100 of Nantucket’s premier retail locations found on Nantucket’s most popular shopping streets: Main, Centre, Federal, South Beach and South Water, and on Old South Wharf and Straight Wharf. Shops, galleries and restaurants include North River Outfitter, Cavalier Galleries, Jack Wills, Style Paris, Vineyard Vines by Murray’s of Nantucket, Vis a Vis, CRU, Lola 41, Ventuno, and more. Located off the coast of Massachusetts, Nantucket has welcomed generations of visitors and residents. Its world-class shops, restaurants, hotels, and seaside beauty have made Nantucket one of the most popular resort destinations for vacationers from around the globe. Visit www.shopnantucketisland.com for a full listing of galleries, shops and restaurants. 


New England Development
For nearly forty years, New England Development has taken a creative, entrepreneurial approach to real estate development and management - delivering and sustaining successful projects across a wide range of property types. These projects transform complex challenges into preferred locations, generate long-term value to communities, afford compelling opportunities for local and national businesses, and offer sought-after experiences to a wide range of consumers. The company is acclaimed for creating some of the country's most widely-recognized and successful regional centers, as well as multifaceted developments that combine retail, residential, hotel, and office uses. Outlet centers, high-end and street-front retail, airport retail, golf courses, restaurants, and marinas round out New England Development's robust portfolio.