First Round of Store Announcements from Outlets of Des Moines

Interest running high as brand name tenants sign on

DES MOINES, IOWA (February 17, 2017) – The much-anticipated first wave of store announcements from Outlets of Des Moines begins today. The region’s first outlet mall, being developed and owned by New England Development, will feature a broad selection of name-brand outlet stores when it opens October 20, 2017.

New England Development’s first round of retailers for the new 300,000 square foot shopping center include: Asics, Bath & Body Works, Carter’s babies and kids, Converse, Express Factory Outlet, Famous Footwear, Fragrance Outlet, francesca's, GNC, Kay Jewelers Outlet, Lane Bryant Outlet, Levi's Outlet Store, Lids, LOFT Outlet, maurices, Nike Factory Store, OshKosh B’gosh, Skechers, Tommy Hilfiger, Under Armour, Vera Bradley, VF Outlet, Yankee Candle, Zales Outlet.

“These 24 tenants, many of which are new to Iowa, put us right on pace for where we want to be with more than eight months to go before Grand Opening,” said Michael Barelli, Vice President, New England Development. “This number of signed commitments, along with the numerous discussions underway, are strong indicators of success.   We expect the momentum to continue as more prospective retailers visit Des Moines to see the economic vitality and quality of life they’ve heard so much about.”

Outlets of Des Moines will share the same Altoona exit as popular area attractions and retailers such as Adventureland Amusement Park; Prairie Meadows Casino, Racetrack & Hotel; and Bass Pro Shops Outdoor World.  The next wave of store announcements will occur later this summer.  


About New England Development 
For over 35 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s growing portfolio of retail projects includes an exciting mix of outlet centers including Asheville Outlets in Asheville, North Carolina; Palm Beach Outlets in West Palm Beach, Florida; Outlets of Little Rock in Little Rock, Arkansas; and Clarksburg Premium Outlets in Clarksburg, Maryland. Under construction is Outlets of Des Moines in Altoona, Iowa, scheduled to open October 20, 2017.  For more information, visit