Imagination Movers LIVE Oct. 22 at Outlets of Des Moines

Grand Opening Weekend Oct. 20-22

Des Moines, IA (Sept. 27, 2017) – The high-energy, interactive Imagination Movers will perform live on Sunday, Oct. 22th at 2 p.m. and 3 p.m. as part of the Grand Opening celebration for Outlets of Des Moines. The Emmy-winning Imagination Movers is a rock band for families and have been seen worldwide on the Disney Junior Channel. 

The popular kids’ band have appeared on “The View,” “Live with Kelly”, “Good Morning America”, NPR’s “American Routes”, “Morning Edition”, and is a fixture on the “SiriusXM Kids Place Live.” They have also performed at the White House for two different presidents.

The Imagination Movers LIVE in Concert is just one of many free events planned for the Outlets of Des Moines Grand Opening weekend. Below is a list of activities throughout the weekend:


Thursday, Oct. 19

“Open Doors. Open Hearts.” Charity Preview Night, 5-9 p.m.: Tickets are $20 with 100 percent of the proceeds benefitting twenty local charities. Purchase tickets at


Friday, Oct. 20

Ribbon-Cutting Ceremony at 9:30 a.m., open to the public
First day of public shopping from 10 a.m. to 9 p.m.


Saturday, Oct. 21 

BBQ Cook-Off Judged by Grill Master Big Moe Cason and local celebrities
Come out and enjoy the aromas of this delicious contest!

2:00 p.m. - Rib Turn In
2:30 p.m. - Chicken Turn In
3:00 p.m. - Sausage Turn In
5:00 p.m. - Awards  

Store hours from 10 a.m. to 9 p.m.


Sunday, Oct. 21

Kids Day featuring The Imagination Movers 12:00 p.m. to 4:00 p.m. 
A wide range of fun activities for kids and their families, including face painting, balloon art, character greetings and more! Imagination Movers performances at 2 p.m. and 3 p.m. 

For details on these events, visit 

Store hours from 11 a.m. to 6 p.m.


About Outlets of Des Moines
Real Brands. Unreal Savings. Save up to 70 percent off on America's most desired brands at Outlets of Des Moines, an open-air lifestyle destination developed by New England Development. Discover such popular stores as Converse, Express Factory Store, francesca’s, LOFT Outlet, Nike Factory Store, Tommy Hilfiger, Under Armour, and Vera Bradley. Located at 801 Bass Pro Drive, NW in Altoona, Iowa, Outlets of Des Moines is readily accessible by car and by public transportation. Beginning October 1, DART’s Route 17 service to Altoona, which currently stops at Walmart, will be extended to Outlets of Des Moines.

Visit for a full directory listing and follow Outlets of Des Moines on Facebook @OutletsofDesMoines, Twitter @OutletsofDSM and Instagram @OutletsofDSM.


About New England Development 
For nearly 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s growing portfolio of retail projects includes an exciting mix of outlet centers including Asheville Outlets in Asheville, North Carolina; Palm Beach Outlets in West Palm Beach, Florida; Outlets of Little Rock in Little Rock, Arkansas; and Clarksburg Premium Outlets in Clarksburg, Maryland. Under construction is Outlets of Des Moines in Altoona, Iowa, scheduled to open October 20, 2017.