Lucky Brand Jeans to Open at Outlets of Des Moines in Spring 2018

Des Moines, Iowa (December 12, 2017) – Outlets of Des Moines, an open-air lifestyle destination in Altoona, Iowa, and the region’s first outlet center has announced that popular American denim retailer Lucky Brand Jeans will open early next year. Lucky Brand Jeans is set to open Spring 2018 with a target opening date in May. 

Stay updated on store openings, events and more by visiting and follow Outlets of Des Moines on Facebook @OutletsofDesMoines, and Twitter/Instagram @OutletsofDSM.

Lucky Brand Jeans

Staying true to the rich heritage — and authentic, all-American spirit — of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Their distinctively Lucky look was achieved by literally putting them through the wringer — ripping, fraying, sanding, patching and washing by hand — to give them true character and soul. Authentic hardware, personalized touches and playful details were all added, and an American legend was born.

Lucky Brand jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, and play (just like you). Inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of Lucky Brand’s Southern California roots. 

About Outlets of Des Moines

Real Brands. Unreal Savings. Save up to 70 percent off on America's most desired brands at Outlets of Des Moines, an open-air lifestyle destination developed by New England Development. Discover such popular stores as Converse, Express Factory Store, francesca’s, LOFT Outlet, Nike Factory Store, Tommy Hilfiger, Under Armour, and Vera Bradley. 

Located at 801 Bass Pro Drive, NW in Altoona, Iowa, from I-80 west take exit 141 and from I-80 east take exit 142. It is also served by public transportation.  DART’s Route 17 service to Altoona has been extended to Outlets of Des Moines. Visit for schedule details