Manny Steiner Named to Chain Store Age’s 2018 Real Estate’s 10 Under 40

Rising Stars in Retail Real Estate

(Boston, MA)  Manny Steiner, Vice President of Leasing at New England Development, has been named to Chain Store Age’s exclusive 2018 list of the nation’s top ten executives in retail real estate under the age of 40.

As mentioned by Debbie Garbato in Chain Store Age, “Many members of CSA’s 2018 class of rising stars of retail real estate grew up in the business. Their parents, uncles, aunts, and grandparents were leasing agents or developers. Others discovered the field by accident and learned the ropes from the ground up. No matter. They all have one thing in common: They climbed the corporate ladder quickly and earned key positions before the age of 40.”

Manny’s profile in Chain Store Age follows:

“The son of Columbus, Ohio, developer Yaromir Steiner, Manny Steiner had a front-row seat in the high-stakes theater of large-scale retail projects. In high school, he became curious about the business his father was so passionate about. “This was my most significant driving force,” he said.

After college, Steiner worked for a hotel developer on the property development side and loved it, particularly the fact that projects are created around people and how they spend their time. After working at Trademark Property and Steiner + Associates, Steiner landed at New England Development, where he is VP of leasing.

During his career, he has served as leasing lead for the $30 million renovation of CambridgeSide, the Mohegan Sun Boston casino bid, the luxury remerchandising of Market Street – The Woodlands, and even converting a Triple-A baseball park in Columbus to a motorcyclists’ destination.

“My work has exposed me to every key market and given me insights into the future of experiential retail long before it became the requirement for shopping centers it is today,” Steiner said.

Steiner believes retail’s future lies in “detail and intricacy.” This includes knowing who customers are — not what it is assumed they are.

“I’m always talking to store managers asking, ‘What subgroups do you see?’  Not just ‘How were holiday sales?’ but, ‘What’s feeding your business?’” he said. “MIT, for example, is near one of my malls. It’s assumed there’s a large population of male nerds who don’t shop. That’s not true.”

Steiner has close ties to the Ohio real estate community. Ten years ago, he became founder and chairman of the Columbus ULI District Council.

“It involves both the professional real estate community and citizens,” he said. “There’s a social action component, involving every land use discipline — architects, lawyers. Before, there were no good organizations like this in central Ohio.”

Manny Steiner’s most notable mark on the real estate industry came just recently. In an industry full of family-run companies where power passes from father to son, his dad Yaromir recently succeeded him as chairman of ULI Columbus.”