QSR Magazine, December 12, 2018
Something is baking at CambridgeSide. Woops!, a bakery dreamed up in New York City, specializing in macarons and other international pastries, has come to town. Firmly anchored as the largest retailer of French macarons in the United States, Woops! is bringing its cultural flair and European indulgence to Cambridge.
Located at CambridgeSide, the kiosk opened October 15, and is owned and operated by Jackie Martone, who also owns the kiosk at Rockingham Mall in Salem.
“I am excited to introduce Woops! to Cambridge. We have seen great acclaim in Salem, and I look forward to building relationships in Cambridge. Woops! is unlike anything in the area—it’s not just another chain,” says Martone. “Aside from the unique aesthetic, Woops! serves delicious and typically unattainable items: from macarons to cremebellos and various other desserts in between, Woops! is the perfect treat for a mid-day treat or a gift for a loved one.”
The Woops! journey began in 2012 on a whim when four friends opened a macaron pop-up shop at the Holiday Shops in New York City’s Bryant Park. In nine short weeks they sold 100,000 macarons and developed a cult-like following due to the macarons and aesthetic. The group then realized that “Woops!”, they had a thriving business. Building on the momentum and popularity of Bryant Park, the four friends soon opened boutique mall kiosks in major malls throughout the Northeast.
Today, Woops! serves handmade classic French macarons in over 20 flavors, as well as 30 other international desserts, which are produced in the company’s bakery in New York City, or imported from Europe.
“I want to bring an enhanced dessert experience to the community. My hope is that through our macarons and delicious treats, people are reminded of a nostalgic time—a reminder to slow down, appreciate where you are presently and enjoy that moment,” says Martone. “Our Macarons are not French; they are also not "American" per se. They are American in the sense that they are a reflection of the melting pot that makes us who we are. Between the classic French flavors and the American cookies and cream and the British London Fog, we provide opportunities for every single customer to experience that present moment.”
To help celebrate every moment, whether it’s a wedding, baby shower, business meeting, or client gift, Woops! works creatively to produce a dessert that personalizes and enhances each event’s theme and styling. For any event or celebration, Woops! offers eye-catching macaron pyramids, beautifully designed gift boxes, elegant party favors and customized macarons with company logos, taglines and more.
“With Woops! we are able to be a part of every celebration, big or small,” adds Martone. “We look forward to the opportunity to celebrate with our customers everything from weddings, birthdays, Mother’s Day, Valentine’s Day, and every holiday in between. We even offer desserts for business meetings to bring celebrating to every aspect of life. We want the community to know that we are here for them through all of life’s moments.”
Woops! of CambridgeSide is located at 100 CambridgeSide Way and can be found on the first floor. The kiosk is open Monday – Saturday from 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 7 p.m.
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