BY DANNY RODRIGUEZ (STAFF WRITER) | WPB Magazine | MAY 22, 2019
The Palm Beach Outlets has been recognized with global award, the International Council of Shopping Centers (ICSC) MAXI Award, part of the organization’s Global Awards that recognize achievement for professional excellence in the retail real estate Industry.
The MAXI Awards recognize innovative events, programs and technology that add value to shopping centers and companies across the United States and Canada, and categories are designed to recognize the evolution of the industry, while rewarding creativity and innovation.
Palm Beach Outlets won a Silver MAXI Award in the <$10K category for shopping centers under 500,000 square feet for the 5-year anniversary of its Cars & Coffee Palm Beachevent. The event is Florida’s largest and most prestigious monthly auto event and features thousands of unique vehicles, vendors, stores, giveaways, coffee, and the Mini Me Cars & Coffee kids’ club. The 5-year anniversary of Cars & Coffee Palm Beach featured thousands of display vehicles and drew over 27,000 spectators.
Cars & Coffee increased traffic by 66% and increased customers into the shopping galleries by 68%, a cost-effective solution to driving traffic and sales on Sundays.
Recently, Palm Beach Outlets also received the 28th annual Providencia Award, which Discover The Palm Beaches gives annually to a local business, organization or individual based on their extraordinary contributions to the vitality and prosperity of the Palm Beaches as a tourist destination. They select three finalists and the public votes to decide the winner.
“We are grateful to be receiving international recognition by the retail real estate industry,” said Pam Rada, marketing director of Palm Beach Outlets. “We’re also thrilled to have been selected by Discover the Palm Beaches and the public to receive the highest tourism award in the Palm Beaches. Our goal is to continue serving the community at the highest levels possible.”
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