Asheville Outlets Announces February 2021 Opening of Mitchell Gold + Bob Williams Home Furnishings Outlet

ASHEVILLE, NORTH CAROLINA (February 2021) - Asheville Outlets ( has announced the February 2021 opening of the Mitchell Gold + Bob Williams Home Furnishings Outlet, offering 40% to 60% off the brand’s award-winning furniture and home accessories. This is the largest authorized factory-direct outlet for the brand.

Mitchell Gold + Bob Williams is known for its eco-conscious upholstery, crafted to last a lifetime by artisans in its North Carolina factories, where it has been preserving the tradition of furniture making for more than 30 years. All its offerings, from seating to tables, storage, lighting, rugs, and décor, are designed to help people create healthy homes and live more comfortably with style. You’ll find versatile pieces for every room.

"Now more than ever, we are reflecting on the meaning of home and creating healthy environments for our families," said Allison O'Connor, President and CEO. "Families are now focusing on creating rooms that are required to be multifunctional environments so they can use them to work from home, co-teach children, gather comfortably and also find personal respite, all the while maximizing space." 

Showcasing the brand's iconic designs with inspiration from Mid-century to class modern style, these quality furnishings amplify the comfort and joy of family-friendly living. Key offerings include sofas, sleepers, sectionals, accent chairs, beds, chests, nightstands, bookcases, media consoles, bar carts for home happy hours, and dining tables that also function well as desks in work-from-home spaces.

“We are pleased to welcome Mitchell Gold + Bob Williams Home Furnishings Outlet,” said Miranda Bowman, General Manager of Asheville Outlets. “Mitchell Gold + Bob Williams is a wonderful addition to Asheville Outlets’ extensive line-up of home décor and furnishings retailers, providing the perfect selection for today’s home-based lifestyles.”

Asheville, North Carolina has long been a destination for visitors seeking finely crafted furniture and decorative arts, dating back to the city’s prominence as a center of the early 20th century International Arts and Crafts movement and extending to Asheville’s current prominence as one of the country’s most lauded destinations for travelers. Asheville Outlets has created a home furnishings niche that taps into the region’s love of furniture and crafts with premium home brands. The addition of Mitchell Gold + Bob Williams Home Furnishings Outlet will future strengthen the home offering for shoppers.

Mitchell Gold + Bob Williams
Since 1989, Mitchell Gold + Bob Williams has been designing comfortable furnishings for a healthy home. With a commitment to lasting quality and the craft of furniture-making, the company’s upholstery is bench-made by skilled artisans at its North Carolina-based factory. Every effort is made to build responsibly and source materials sustainably, from using eco-friendly foams and FSC-certified wood for frames, to shipping in recycled packaging, and upcycling fabric and leather scraps. Upholstery styles are available in stock, or via custom order in hundreds of fabrics and leathers, including easy-care performance options and specialty Kravet fabrics. The brand’s home furnishings collection also includes masterfully crafted tables and storage, along with lighting and rugs, wall art, mirrors, draperies, bed linens, and décor. Visit Follow us on Facebook, Twitter, Instagram and Pinterest @mgbwhome.

Asheville Outlets
Real Brands. Unreal Savings. Save up to 70 percent off on America's most desired brands at Asheville Outlets, an open-air lifestyle destination developed by New England Development. Located at the intersection of I-40 & I-26 at Brevard Road, Asheville Outlets includes over 70 retailers and restaurants, featuring some of the most popular brand names. Visit Follow us on Facebook @ashevilleoutlets, Twitter @shopasheville and Instagram @ashevilleoutlets. For group tour information, email

New England Development
For over 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s robust portfolio of retail projects includes an exciting mix of outlet centers including Asheville Outlets in Asheville, North Carolina; Clarksburg Premium Outlets in Clarksburg, Maryland; Outlets of Des Moines in Altoona, IA; and Palm Beach Outlets in West Palm Beach, Florida.