CambridgeSide Announces August Opening of MPowered by Equity Intelligence

Pop-Up Shop Highlights Local Minority and Women-Owned Businesses

CAMBRIDGE, MASSACHUSETTS (August 2021) – MPowered will open at CambridgeSide on August 18, 2021. The pop-up shop showcases local minority and women-owned businesses. MPowered is an interactive space celebrating diversity and equity in business with changing featured ventures. A grand opening celebration will be held at MPowered on Thursday, August 19 at 5:00 p.m. with a ribbon cutting ceremony officiated by City of Cambridge Mayor Sumbul Siddiqui.


MPowered will showcase a rotating lineup including Erb & Owens Skincare & Makeup, Ms. Bonafide Creations & Yoga, and Soap Her Girl Bath & Body Shop, among others. The first business to be featured is Planet Cards. MPowered seeks to promote existing small businesses that would like a short-term storefront opportunity. Businesses interested in being featured or advertising in the store should contact


“We are excited to be partnering with CambridgeSide to empower and support local businesses,” says

Christopher Hope of The Loop Lab and Equity Intelligence. “We look forward to featuring a rotating line up of  ventures at the MPowered storefront,” he adds.


“We are happy to provide the space to MPowered and support minority and women owned businesses grow and gain additional exposure,” stated Melissa LaVita, Senior Marketing Director.


MPowered has been created by Equity Intelligence, LLC., a boutique consultancy specializing in professional diversity, equity, and inclusion staffing and training. Equity Intelligence is a certified-Minority Business Enterprise (MBE). Services include staffing for internship and job placements, career counseling, virtual events, and DEI training. For more information, visit



The reimagined CambridgeSide is a place to shop, dine, work, indulge and relax in Cambridge, MA, just steps from downtown Boston. CambridgeSide features one great waterfront location with shops, restaurants and planned future office, lab, residential and additional retail, restaurants and green spaces. CambridgeSide’s mix of retailers includes Apple, H&M, Superdry, Sephora, Best Buy, T.J. Maxx and more. The diverse mix of restaurants boasts Massachusetts’ first World of Beer and The Cheesecake Factory, in addition to over 14 other eateries. GoPixelYourself is a new selfie museum featuring an immersive video experience. CambridgeSide is located near top tourism attractions including the Museum of Science and Charles Riverboat. CambridgeSide is handicapped and MBTA accessible (Green Line T to Lechmere Station or Red Line T to Kendall Square to the free CambridgeSide Shuttle Bus), and offers attached, covered parking. For directions and information, call 617-621-8666 or visit CambridgeSide is a New England Development shopping destination.


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