CambridgeSide Spreads Hope & Cheer this Holiday Season

CAMBRIDGE, MASSACHUSETTS (December 2020) – CambridgeSide presents Spread Hope & Cheer for the holiday season, offering several ways to give to those in need including toy drives for local children, online giving opportunities and more. CambridgeSide also offers a festive place for shoppers to visit for holiday cheer, including the debut of the highly anticipated GoPixelYourself “Instagrammable Museum” showcasing holiday vignettes and live weekend visits from Santa. 

“With COVID-19 continuing to impact our community, the need is greater than ever this holiday season,” says Melissa LaVita, Senior Marketing Director of CambridgeSide. “CambridgeSide is offering many ways to help others, and we have created a magical holiday atmosphere to spread cheer during these challenging times,” she adds.

Spread Hope

#JoyfulMoments Virtual Art Exhibition
To support local artists who due to COVID-19 have lost opportunities for exposure and income, CambridgeSide is looking for artists to submit their artwork in #JoyfulMoments, a virtual exhibition. Artists can submit an Instagram ready photograph representing one of the following themes: Winter Wonder, Holiday Magic and Bright Lights. To view the gallery or submit your work, please visit The virtual exhibition will run through December 31, 2020 with select pieces on display at CambridgeSide on Level 2.

The Salvation Army Angel Tree at CambridgeSide
Help make a child’s holiday wishes come true. Be an angel to a child in need and donate to The Salvation Army Angel Tree at CambridgeSide on Level 1. Through December 18, select an ornament from the tree, each featuring a child’s name, age and special gift wish. Your generous donation of these gifts provides a helping hand to area families in need. To make a virtual donation, please visit

Spread Cheer

GoPixelYourself “Instagrammable Museum” Now Open
GoPixelYourself selfie museum has created an experience for all ages, and immerses visitors in color, texture, and scale. GoPixelYourself offers a limited engagement Holiday experience through January 1, 2021. The carefully curated exhibition will include rooms featuring a 747-jet ready for holiday flight, a virtual blizzard of snowflakes, Santa’s sleigh with live Santa visits each weekend, and other magical holiday surprises. For tickets and to learn more, visit  

Holiday Décor and Photo Spots through December 27
Stroll through CambridgeSide to enjoy the center’s magical holiday décor. Stop by the many holiday photo spots to snap a festive picture with Santa’s sleigh, sparkling oversized ornaments, and more. Be sure to tag #CambridgeSideMoments.

Letters to Santa
Visit Santa’s mailbox on Level 1 to send a special note to Santa.

Virtual Menorah Lighting
Watch our virtual lighting of the Menorah on Thursday, December 17 at 5 p.m. For more information, visit

The reimagined CambridgeSide is a place to shop, dine, indulge and relax. CambridgeSide features one great waterfront location with over 80 shops and restaurants in Cambridge, MA, just steps from downtown Boston. CambridgeSide’s mix of retailers includes Apple, H&M, Superdry, Sephora, Macy’s, Best Buy, T.J. Maxx and more. The diverse mix of restaurants boasts Massachusetts’ first World of Beer and The Cheesecake Factory, in addition to over 14 other eateries. CambridgeSide is located near top tourism attractions including the Museum of Science and Charles Riverboat. CambridgeSide is handicapped and MBTA accessible (Green Line T to Lechmere Station or Red Line T to Kendall Square to the free CambridgeSide Shuttle Bus), and offers attached, covered parking. For directions and information, call 617-621-8666 or visit CambridgeSide is a New England Development shopping destination.