Forever 21 to Open December 15 at Outlets of Des Moines

Des Moines, Iowa (December 12, 2018) - Outlets of Des Moines is pleased to announce that popular retailer FOREVER 21 will celebrate their grand opening on Saturday, December 15 at 10:00 a.m. FOREVER 21 offers a wide array of on-trend clothing and accessories at affordable prices. The store will have a section for men, women, girls, plus-size apparel along with a wide variety of accessories. 

“As we close out 2018, we are thrilled to welcome FOREVER 21 as the eighth new store to open at our center this year,” said TJ Just, general manager, Outlets of Des Moines. “The addition of FOREVER 21 to Outlets of Des Moines helps further establish Altoona as a retail hub in central Iowa.”

FOREVER 21 is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. The brand strives to inspire all customers’ shopping experience by providing a captivating and exciting store environment with a never-ending flow of fun, on-trend fashion at a great value. 


FOREVER 21, headquartered in Los Angeles, California, is the fifth-largest specialty retailer in the U.S. and currently has more than 600 stores worldwide. FOREVER 21, Inc., headquartered in Los Angeles, California, This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information, please visit


About Outlets of Des Moines
Real Brands. Unreal Savings. Save up to 70 percent off on America's most desired brands at Outlets of Des Moines, an open-air lifestyle destination developed by New England Development. Discover popular stores: Polo Ralph Lauren Factory Store, Michael Kors, Old Navy Outlet, Nike Factory Store, Brooks Brothers Factory Store, Tommy Hilfiger, Under Armour, Vera Bradley, LOFT Outlet, Converse, Lucky Brand, Bath & Body Works, American Eagle, ASICS, Express Factory Outlet, SKECHERS and francesca’s. Located at 801 Bass Pro Drive, NW in Altoona, Iowa, from I-80 west take exit 141 and from I-80 east take exit 142. It is also served by public transportation via DART’s Route 17. Visit for schedule details. 


About New England Development 
For over 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s growing portfolio of retail projects includes an exciting mix of outlet centers including Outlets of Des Moines in Altoona, Iowa; Asheville Outlets in Asheville, North Carolina; Clarksburg Premium Outlets in Clarksburg, Maryland; Outlets of Little Rock in Little Rock, Arkansas; and Palm Beach Outlets in West Palm Beach, Florida.