Fusion Dolls Pops Up at Westgate Mall

Promoting Self-Love with Multicultural Dolls

BROCKTON, MASSACHUSETTS (February 2021) – Fusion Dolls has popped up at Westgate Mall in Brockton (ShopatWestgateMall.com). A Black, woman owned business, Fusion Dolls creates dolls and accessories that are multicultural. The doll maker celebrates diversity, providing girls with dolls that look like them. Fusion Dolls is located by Old Navy.

Fusion Dolls is owned by Widline Pyrame, who came to the United States from Haiti as a teenager. From an early age, she noticed that toys and media imagery predominately showcased fair complexion women. Becoming a social worker, Widline recognized the importance of children having dolls that look like them to learn about self-love and acceptance.

“Fusion Dolls' mission is to spread diversity, awareness, and encourage our children to love themselves inside and out,” says Widline Pyrame, founder of Fusion Dolls. Most recently, Fusion Dolls created an outfit inspired by Vice President Kamala Harris for Motivated Maliaka, whose name means “angel” in Swahili. Motivated Malaika’s mission is to help little girls stand up for what they believe in and work hard to make their dreams a reality. 

Fusion Dolls is part of New England Development’s Pop-Up and Specialty Leasing program that provides shoppers with innovative shopping and dining options, as well as unique experiences, while also creating business opportunities for local and national entrepreneurs.

For more information and to view a full catalog of Fusion Dolls visit, FusionDolls.com or Facebook and Instagram @fusiondolls.

Westgate Mall
Westgate Mall, an enclosed regional mall in Brockton, Massachusetts, featuring Burlington, Planet Fitness, DICK’S Sporting Goods, Staples, Sears, Best Buy, Verizon and XFINITY Store by Comcast, Bath and Body Works, Jo-Ann Fabric and Craft Stores, Famous Footwear, Old Navy and a mix of more than 65 specialty stores including The Children’s Place and Rue21. Eateries include Chipotle, Buffalo Wild Wings, IHOP and Auntie Anne’s/Carvel/Cinnabon. Market Basket is also on-site. Westgate Mall is located at the intersection of Routes 24 and 27 in Brockton and accessible via the Brockton Area Transit Authority. For directions and additional information, please call 508-588-8916 or visit ShopatWestgateMall.com. Westgate Mall is a New England Development shopping destination.

New England Development
For over forty years, New England Development has taken a creative, entrepreneurial approach to real estate development and management - delivering and sustaining successful projects across a wide range of property types. These projects transform complex challenges into preferred locations, generate long-term value to communities, afford compelling opportunities for local and national businesses, and offer sought-after experiences to a wide range of consumers.

The company is acclaimed for creating some of the country's most widely-recognized and successful regional centers, as well as multifaceted developments that combine retail, residential, hotel, and office uses. Outlet centers, high-end and street-front retail, airport retail, golf courses, restaurants, and marinas round out New England Development's robust portfolio. For more information, visit NEDevelopment.com.