Outlets of Des Moines Announces Opening of Claire's®

ALTOONA, IOWA (December 2021) – Outlets of Des Moines (OutletsofDesMoines.com) has announced the opening of Claire’s, one of the world’s leading fashion jewelry and accessories retailers. A global ear-piercing specialist, Claire’s also creates exclusive, curated, and fun fashionable jewelry and accessories for self-expression.


“We are excited to welcome Claire’s to Outlets of Des Moines,” says TJ Just, General Manager of Outlets of Des Moines. “Claire’s features accessible fashion accessories and will be a wonderful complement to our many fashion offerings at the center,” he adds.


About Claire's
Claire’s Stores, Inc. is a global brand powerhouse for self-expression, creating exclusive, curated, and fun fashionable jewelry and accessories, and offering world-leading piercing services. The company operates through its stores under two brand names: Claire's® and Icing®. Claire’s and Icing are global brands operating owned and concession stores covering North America and Europe, and franchise stores operating in the Middle East, South America and South Africa. More information, visit Claires.com.   


Outlets of Des Moines

Shoppers will save up to 70 percent off on top brands at Outlets of Des Moines, an open-air lifestyle destination in Altoona, Iowa. Outlets of Des Moines features nationally renowned stores such as Coach Outlet, kate spade new york, Polo Ralph Lauren, Nike Factory Store, Michael Kors Outlet, Express Factory Outlet, Converse, Tommy Hilfiger, Under Armour Factory House, Vera Bradley Factory Outlet Store, Levi’s Outlet Store, Le Creuset, American Eagle Outfitters, and Lucky Brand. Outlets of Des Moines is conveniently located in the heart of Altoona, an entertainment destination featuring Prairie Meadows Racetrack & Casino, Adventureland Amusement Park, and Bass Pro Shops (take exit 141 off I-80 west and from I-80 east take exit 142). It is also served by public transportation via DART’s Route 17. For more information, visit OutletsofDesMoines.com.


New England Development

For over 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s robust portfolio of retail projects includes an exciting mix of outlet centers including Outlets of Des Moines in Altoona, Iowa; Asheville Outlets in Asheville, North Carolina; Clarksburg Premium Outlets in Clarksburg, Maryland; and Palm Beach Outlets in West Palm Beach, Florida.