Outlets of Des Moines Announces Openings of Cole Haan and Merrell

ALTOONA, IOWA (May 2023) – Cole Haan and Merrell are now open at Outlets of Des Moines (OutletsofDesMoines.com). Cole Haan is a lifestyle brand featuring innovative footwear and lifestyle accessories; Merrell is the world's leading hiking and outdoor footwear brand.

Cole Haan and Merrell join nine new stores which have opened at Outlets of Des Moines in the past year: locally owned Bizzy’s Boutique, and national brands J. Crew Factory, PUMA, rue21, Nautica, Windsor, Forever 21, Aéropostale, and Victoria’s Secret. Each store provides shoppers with an amazing selection of brand name merchandise at value pricing.

Nationally known and local retailers alike continue to select Outlets of Des Moines for the center’s accessibility, large selection of top name brands, and open-air format. Outlets of Des Moines is conveniently located in the heart of Altoona, an entertainment destination featuring Prairie Meadows Racetrack & Casino, Adventureland Amusement Park, and Bass Pro Shops (exit 141 off I-80 west and from I-80 east take exit 142). The center also offers expansive free parking and a Food Pavilion.

“Outlets of Des Moines is pleased to announce the openings of Cole Haan and Merrell. The stores each bring new and exciting merchandise to the center and adds to our diverse selection of retailers,” says TJ Just, General Manager of Outlets of Des Moines.

Cole Haan
Cole Haan was born in 1928 and has been synonymous with quality, craftsmanship and style ever since. Reborn in 2013 with independent ownership for the first time in twenty-five years, the brand is on a journey from a US footwear company into a multi-billion dollar global brand inspired by Extraordinary people from Manhattan to Maine. Cole Haan’s belief that each of us is Extraordinary drives the brand to find, celebrate, and inspire that spark in everyone. Cole Haan is a proponent of elegant innovation and strives to infuse everything it makes—from footwear and outerwear, to bags, apparel, accessories and beyond—with craft, style and engineering. For more information, visit ColeHaan.com.

Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. The brand was recently named Footwear News’ 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. For more information, visit Merrell.com.

Outlets of Des Moines
Shoppers will save up to 70 percent off on top brands at Outlets of Des Moines, an open-air lifestyle destination in Altoona, Iowa. Outlets of Des Moines features nationally renowned stores such as Coach Outlet, kate spade new york, Polo Ralph Lauren, Nike Factory Store, Michael Kors Outlet, J.Crew Factory, PUMA, Express Factory Outlet, Under Armour Factory House, Vera Bradley Factory Outlet Store, Levi’s Outlet Store, Le Creuset, American Eagle, and Victoria’s Secret. For more information, visit OutletsofDesMoines.com.

New England Development
For over 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s robust portfolio of retail projects includes an exciting mix of outlet centers including Outlets of Des Moines in Altoona, Iowa; Asheville Outlets in Asheville, North Carolina and Clarksburg Premium Outlets in Clarksburg, Maryland.

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