Serena & Lily and Lunette Optic to Open at Chestnut Hill Square

National Brands Join Chestnut Hill, Mass. Destination for Fashion, Fitness and Food

(Boston, MA) New England Development announced today that two new stores, Serena & Lily and Lunette Optic, will open at Chestnut Hill Square, an exciting lifestyle destination on Route 9 in Chestnut Hill, MA, early next year.

A California-based home and lifestyle company, Serena & Lily is noted for its combination of breezy California style with great design, a look that is casual and coastal, relaxed yet refined.  The 5,275 square foot design store - the first in Massachusetts - will feature samples of every style from Serena & Lily’s signature bedding, original textiles, wallpaper, rug collections and a curated assortment of furniture, lighting, outdoor furniture, upholstery and décor, including a rotating gallery of original art. The design shop will also offer guests the chance to work one-on-one with expert design advisors to explore styling options and bring their vision to life.

”We’re thrilled to welcome Serena & Lily to Chestnut Hill Square.” commented Manny Steiner, Vice President of Leasing for New England Development.  He added, “The center offers a powerful blend of fashion, fitness and food, making this a truly unique destination in Chestnut Hill and the ideal location for both Serena & Lily and Lunette Optic.” 

Lunette Optic, founded by co-owners Ted Mogtader and Michelle Rahimian, is known throughout Boston for its exclusive eye-wear, craftsmanship and superior service.  The 1,350 square foot boutique will feature the latest contemporary designer eyewear in and around Boston area. This store will be their first location in Boston’s western suburbs.  

Serena & Lily and Lunette Optic join Chestnut Hill Square’s fashionable stores and restaurants and the area’s dominant gourmet grocer, upscale fitness club, and first-class medical office space. Tenants, many of which are new to this market—include Wegmans, Equinox, Anthropologie/BHLDN, Free People, SoulCycle, Seasons 52, sweetgreen, The Capital Grille, and many more popular specialty shops and restaurants.