WASHINGTON (March 27, 2019) – While peak bloom for the nation’s most iconic Cherry Blossom trees is a few days away, Reagan National Airport and Dulles International Airport are already offering travelers their very first glimpse of the flower festivities including a cherry blossom pop-up park at Dulles International and Japanese music and calligraphy at Reagan National airports.
MarketPlace Development, the management company for the concessions at both airports, has created springtime programming to celebrate the season and delight passengers as they shop and dine before their flights. “We strive to engage travelers in new, unexpected ways, while providing them with opportunities to make their airport experience fun and exciting,” said Paul McGinn, President of MarketPlace Development.
When travelling though Dulles International at the intersection of Concourses A and B, travelers will be greeted by a whimsical cherry blossom pop-up park. Under the shade of a 15-foot, replica cherry blossom tree, guests are invited to relax and enjoy the scenery of the blooms from one of the many park benches or bistro tables. Throughout the season, the park will feature Japanese-inspired music in addition to onsite local artists who will be monogramming themed luggage tags and creating personalized fashion sketches for passersby. These activations will be offered on select days through April 8th. The park will remain at the airport through May.
Each Friday, from March 22 through April 12, travelers flying out of Reagan National will have the pleasure of enjoying authentic Japanese Koto musicians. Simultaneous to these thematic musical performances, a master calligrapher inscribing luggage tags and a sketch artist will be on location providing complimentary gifts for guests to take home. Select restaurants in the pre-security National Hall will also be adorned with cherry blossom-themed décor to create a festive environment.
In celebration of the season, both airports have partnered with the official National Cherry Blossom Festival to present the exclusive 2019 National Cherry Blossom canvas tote bag. Any purchase of $100 or more at any two retail or dining locations will receive the tote as a gift with purchase. Signs in the terminals will direct customers to nearby retail stores for redemption. In addition, various retailers will feature cherry blossom-themed apparel and souvenirs for the perfect spring travel gift.
“We are proud to continue our partnership with Marketplace Development as we kickoff the spring festivities and look forward to another successful travel season,” said Deven Judd, Director of Customer & Concessions Development for The Metropolitan Washington Airports Authority.
For more information on other Cherry Blossom Festival events and promotions at the airports, please visit https://www.mwaa.com/about/mwaa-celebrates-national-cherry-blossom-festival and follow Reagan National Airport and Dulles International Airport on social media channels.
About MarketPlace Development
MarketPlace Development, a New England Development company, develops and manages airport retail programs across the country. A recognized industry leader for over 20 years, MarketPlace Development works in partnership with airports and airlines to enhance passenger satisfaction and maximize revenue. The Massachusetts-based company is responsible for the concessions programs at Boston Logan International Airport, Philadelphia International Airport, Reagan National Airport, and Dulles International Airport, and has also worked with numerous airports and airlines across the country. Visit www.marketplacedevelopment.com for more information.
About the Metropolitan Washington Airports Authority
The Metropolitan Washington Airports Authority operates Ronald Reagan Washington National Airport, Washington Dulles International Airport, the Dulles Airport Access Highway and the Dulles Toll Road and also manages construction of the Silver Line project, a 23-mile extension of the Washington region’s Metrorail public transit system through Fairfax County and into Loudoun County, Virginia. More than 45 million passengers a year pass through the two airports.