ALTOONA, IOWA (September 2025) – Planet Fitness is now open at the Outlets of Des Moines and welcoming new members. One of the fastest-growing fitness center operators in America, Planet Fitness offers a high-value member experience with best-in-class strength and cardio equipment for all fitness levels.
“We are thrilled to announce the opening of Planet Fitness at Outlets of Des Moines. Known for its Judgement Free Zone®, Planet Fitness offers a welcoming place for members to work out. And with our variety of retailers across activewear, workwear, casual styles, and outfits for the whole family, our shopping center makes it easy to pair fitness with everyday needs.” says Josie Broxson, Marketing Director for Outlets of Des Moines.”
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of June 30, 2025, Planet Fitness had approximately 20.8 million members and 2,762 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness clubs are owned and operated by independent business men and women. For more information, visit PlanetFitness.com.
Outlets of Des Moines
Shoppers will save up to 70 percent off on top brands at Outlets of Des Moines, an open-air lifestyle destination in Altoona, Iowa. Outlets of Des Moines featurse nationally renowned stores including Coach Outlet, Polo Ralph Lauren, Kate Spade Outlet, Ann Taylor Factory Store, Nike Factory Store, Michael Kors Outlet, Victoria’s Secret, J.Crew Factory, Gap Factory Store, Under Armour Factory House, Vera Bradley Outlet Store, Levi’s Outlet Store, Le Creuset, Planet Fitness and more. Outlets of Des Moines is conveniently located in the heart of Altoona, an entertainment destination featuring Prairie Meadows Racetrack & Casino, Adventureland Amusement Park, and Bass Pro Shops (take exit 141 off I-80 west and from I-80 east take exit 142). For more information, visit OutletsofDesMoines.com.
New England Development
For over 50 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types. The company’s national portfolio includes mixed-use developments that combine retail, residential, office, lab and hotel use, outlet centers, high-end and street-front retail, airport retail, hotels, golf courses, restaurants, and marinas. New England Development’s diverse portfolio includes CambridgeSide in Cambridge, MA, Allston Yards in Allston, MA, Chestnut Hill Square in Chestnut Hill, MA, Outlets of Des Moines in Altoona, IA, Clarksburg Premium Outlets in Clarksburg, MD, Newburyport Development and White Elephant Resorts, among others. For more information, visit NEDevelopment.com.
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