NEWBURYPORT, MASSACHUSETTS (October 2025) – Long Wharf Supply Co. has opened a pop up shop at 8-10 State Street in downtown Newburyport just in time for the holiday season. On Saturday, November 1, 2025, Long Wharf Supply Co. will celebrate with a grand opening event from 1:00 p.m. to 5:00 p.m. featuring complimentary fresh oysters and refreshments for shoppers.
The first Long Wharf Supply Co.’s fisherman’s sweaters were inspired by a vintage garment pulled from founder Mike Lamagna’s Dad’s closet. Today the SeaWell® Collection from Long Wharf Supply features men’s, women’s and kids’ wear including the original fisherman’s sweaters, as well as knit Henley’s, work shirts and polos – all made from a soft blend of recycled oyster shells, recycled water bottles, and cotton or natural lambswool. With every purchase, Long Wharf Supply Co. reseeds wild oyster reefs to Keep The SeaWell®. For more information, visit LongWharfSupply.com.
“We are thrilled to bring our brand into downtown Newburyport,” says Mike Lamagna, of Long Wharf Supply Co., who has been boating and fishing out of the Merrimack River in Newburyport his entire life. “Long Wharf offers sturdy, fashionable clothing and accessories that reduce waste, change the narrative, and assist in cleaning up inshore waterways for the next generation,” he continues.
“Shoppers searching for goods that are simple, beautiful, and rugged enough to withstand outdoor adventures will appreciate the sweaters, clothing, and accessories offered by Long Wharf Supply Co.,” says Rebekah McGloin, Marketing Director for Newburyport Development.
Newburyport Development
Newburyport Development, a New England Development Company, is located in the heart of downtown Newburyport, Massachusetts, where you’ll find historic neighborhoods and cobblestone streets alongside contemporary restaurants, a shopper’s paradise, and modern galleries. As one of Newburyport’s leading property owners and property managers, Newburyport Development owns more than 50 prime retail/office locations and residential units throughout downtown Newburyport, plus Newburyport Marinas, and Michael’s Harborside restaurant. Newburyport shops include Native Sun, Lively Kids, Best of British, Talbots, M.K. Benatti Jewelers, SOAK & Shoreline and many more. Dining selections feature Michael’s Harborside, Tuscan Sea Grill & Bar, BRINE Oyster Bar, The Poynt, Port Vida Mexican Cantina, Oregano Pizzeria and Ristorante, The Angry Donut, and The Goat, among others. All are part of Newburyport’s vibrant waterside setting, which offers some of New England’s best fishing, boating, dining, and shopping. For more information, visit NewburyportDev.com and NewburyportShops.com.