ALTOONA, IOWA (November 2023) – Outlets of Des Moines (OutletsofDesMoines.com) has announced the Jolly Holiday Lights and center holiday activities schedule. Make-A-Wish Iowa® is transforming Jolly Holiday Lights in its new location at the Outlets of Des Moines. Guests can now immerse themselves in a free lights-to-music display as they walk through a winter wonderland at Outlets of Des Moines while shopping for friends and family.
Jolly Holiday Lights kicks off at the Tree Lighting celebration with Santa on Friday, Nov. 17, 2023, beginning at 6:00 p.m. During the event, Make-A-Wish Iowa will grant a wish for one of their wish kids. Jolly Holiday Lights will run daily through Sunday, Jan. 7, 2024. The 10-minute lights-to-music show will run every 30 minutes starting at 5:00 p.m. and continuing until 30 minutes before the center closes.
Jolly Holiday Lights is Make-A-Wish Iowa’s primary fundraising event, with funds used to grant critically ill children’s wishes. With the show being completely free to the public, there are new ways to help support Make-A-Wish Iowa.
Donations can be made directly to the organization by scanning QR codes throughout the shopping center, online at JollyHolidayLights.org or in the Wish Shop located in Suite #634. For $25, The Jolly Holiday Lights Coupon Book can be purchased with all proceeds directly benefiting the charity. Each coupon book includes special enhanced discounts to a variety of stores at the Outlets of Des Moines including J.Crew Factory, Polo Ralph Lauren, Under Armour Factory House, Old Navy Outlet and more. The coupon book is valued at $200.
Jolly Holiday Lights at Outlets of Des Moines will include six exclusive, ticketed events:
Visit JollyHolidayLights.org for tickets and additional information.
Outlets of Des Moines will also host holiday activities at the center:
Outlets of Des Moines Holiday Happenings 2023
Black Friday Swag Giveaways
Friday, November 24, 2023
Visit Outlets of Des Moines on Black Friday and the first 400 attendees will receive a special Black Friday Swag Bag featuring a variety of items. (First come, first served. While supplies last. Bag contents vary. Subject to change.) Every bag could have a $5, $10, $25 or $50 gift card with one lucky winner receiving $250! (The $250 winner will receive 5, $50 gift cards.)
The Kids Café Angel Tree at Outlets of Des Moines
Friday, November 17 through Sunday, December 17, 2023
Make a child’s holiday wish come true with The Kids Café Angel Tree. From Friday, November 17 through Sunday, December 17, 2023, the Angel Tree (located in the Food Pavilion) will be decorated with ornaments listed with a child’s holiday wishes. Donations can be dropped off at Customer Service.
Outlets of Des Moines Toys for Tots Drive
Friday, November 17 through Sunday, December 17, 2023
Help bring the joy of Christmas to less fortunate children through the donation of new, unwrapped toys. From Friday, November 17 through Sunday, December 17, 2023, The Toys for Tots collection box will be in the Outlets of Des Moines Food Pavilion near Customer Service. To virtually donate a toy, or to make a monetary donation, visit the Toys for Tots Virtual Toybox at ToysforTots.org.
Outlets of Des Moines
Shoppers will save up to 70 percent off on top brands at Outlets of Des Moines, an open-air lifestyle destination in Altoona, Iowa. Outlets of Des Moines features nationally renowned stores such as Coach Outlet, kate spade new york, Polo Ralph Lauren, Nike Factory Store, Michael Kors Outlet, J.Crew Factory, PUMA, Express Factory Outlet, Under Armour Factory House, Vera Bradley Factory Outlet Store, Levi’s Outlet Store, Le Creuset, American Eagle, Victoria’s Secret, and Ann Taylor Factory Store. Outlets of Des Moines is conveniently located in the heart of Altoona, an entertainment destination featuring Prairie Meadows Racetrack & Casino, Adventureland Amusement Park, and Bass Pro Shops (take exit 141 off I-80 west and from I-80 east take exit 142). For more information, visit OutletsofDesMoines.com.
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