ALTOONA, IOWA (July 2025) – Planet Fitness will join the Outlets of Des Moines in early Fall 2025. Planet Fitness is one of the fastest-growing fitness center operators in the country, providing a high-value member experience with best-in-class strength and cardio equipment for all fitness levels.
“We are pleased to announce the fall opening of Planet Fitness. With its convenient location at Outlets of Des Moines, Planet Fitness provides members with an easily accessible, top notch work out facility featuring abundant free parking, and direct access to our exciting array of top brand outlet stores,” says Josie Broxson, Marketing Director for Outlets of Des Moines.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of December 31, 2024, Planet Fitness had approximately 19.7 million members and 2,722 clubs in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
Outlets of Des Moines
Shoppers will save up to 70 percent off on top brands at Outlets of Des Moines, an open-air lifestyle destination in Altoona, Iowa. Outlets of Des Moines features nationally renowned stores including Coach Outlet, Polo Ralph Lauren, Kate Spade Outlet, Ann Taylor Factory Store, Nike Factory Store, Michael Kors Outlet, Victoria’s Secret, J.Crew Factory, Gap Factory Store, Under Armour Factory House, Vera Bradley Outlet Store, Levi’s Outlet Store, Le Creuset, Planet Fitness (coming soon), and more. Outlets of Des Moines is conveniently located in the heart of Altoona, an entertainment destination featuring Prairie Meadows Racetrack & Casino, Adventureland Amusement Park, and Bass Pro Shops (take exit 141 off I-80 west and from I-80 east take exit 142). For more information, visit OutletsofDesMoines.com.
New England Development
For over 50 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types. The company’s national portfolio includes mixed-use developments that combine retail, residential, office, lab and hotel use, outlet centers, high-end and street-front retail, airport retail, hotels, golf courses, restaurants, and marinas. New England Development’s diverse portfolio includes CambridgeSide in Cambridge, MA, Allston Yards in Allston, MA, Chestnut Hill Square in Chestnut Hill, MA, Outlets of Des Moines in Altoona, IA, Clarksburg Premium Outlets in Clarksburg, MD, Newburyport Development and White Elephant Resorts, among others. For more information, visit NEDevelopment.com.
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